Brisbane · Gold Coast · Sunshine Coast

Social media that makes South East Queensland brands impossible to scroll past.

We run Instagram, reels and content for hospitality, wellness and lifestyle businesses across Brisbane, the Gold Coast and the Sunshine Coast. Done in-house. On-brand. Every single campaign.

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02 — Who we help

Who we work with

Not everyone. We play in three lanes and we are good at all three.

Hospitality

Cafes · Dessert · Food trucks · Restaurants.

If you sell something people post about, we make sure they find you first.

Wellness

Day spas · Bathhouses · Fitness studios.

We turn the experience of being there into a reason to book.

Retail & Lifestyle

Confectionery · Play centres · Kid-friendly venues.

Content that parents save, share and act on.

Not sure if you fit? Send us a message. If we are not the right fit we will say so.
Message us
03 — What we do

What we actually do.

01

Strategy

Content pillars, posting cadence, platform choice. Built around your business, not a template.

02

Photo & Posts

Branded stills, on-site photography, templated posts that actually look like you. Consistent across every grid.

03

Reels & Short Form

Hooks that stop the scroll. Trending audio paired with your product. The stuff that moves the algorithm.

04

Community

Replies, comments, DMs. Your audience gets answered same day, in your voice, from our team.

04 — The work

The work.

Every reel below was produced end-to-end by our team. On location, on-brand, on-budget.

0.0M+
Organic views
0+
Hospitality and lifestyle brands launched.
0%
Client retention past minimum term.
Follow @riskysocial on Instagram for the full portfolio →
05 — Process

How it works.

From signed contract to content live in 14 days.

01
Days 1–2

Sign

Contract signed, accounts connected, onboarding invoice paid.

02
Days 2–5

Plan

Strategy call, brand profile, content pillars locked.

03
Days 5–10

Shoot

Account tidy-up, templates built, first content captured.

04
Days 10–14

Publish

You approve. We schedule. Campaign one goes live.

06 — The humans

The humans.

Krystal French
Creative Director

Krystal French

Runs strategy and shoots — the reason your content will actually look like you. Also the face of @cyansocial.

Kayla Hall
Marketing & Talent

Kayla Hall

Runs your community, manages the calendar, keeps everything on schedule.

Michael French
Managing Director

Michael French

Commercial and operations. Also runs Risky Digital and Risky Business Consulting — the full Risky Group.

07 — FAQ

Frequently asked.

Do you work with businesses outside South East Queensland?
We focus on Brisbane, Gold Coast and Sunshine Coast because on-site filming is a big part of what we do. If you are outside SEQ, talk to us — we can run strategy, templates and community management remotely, and arrange filming days.
Who owns the content?
Risky Social retains the IP in the video content we produce. You receive a non-exclusive, worldwide licence to use it for your business. This is standard in the industry and is spelled out in the contract.
Do you do paid ads?
Our sister company Risky Digital does. We run your organic social, they run the paid. You get one invoice, one point of contact, and content that works across both.
Can I see real client results?
Yes. Email us and we will walk you through case studies for businesses similar to yours. We do not publish hard numbers publicly out of respect for our clients.
How quickly can we start?
14 business days from signed contract to first campaign live. Faster if everything lines up — slower only if we are waiting on access or assets from your end.
What if my page is messy right now?
We build that into onboarding. Account clean-up, bio rewrite, highlight covers, template rebuild — all included in the one-off onboarding fee before we publish anything new.
08 — Contact

Get in touch.

No pitch, no pressure, no jargon.